About Us

Appletree and Avalon ® is the first exclusively 100% UK made & eco-friendly small independent (online only) Home, Beauty & Gift store. We provide our customers with simple everyday sustainable options that are affordable, good quality and are better in helping to support our natural world

Appletree and Avalon was created to offer customers the choice to shop consciously in an ever-increasing commodity and throwaway society. 

When you shop with Appletree and Avalon, you can guarantee that every purchase is ethically sourced, sustainable & gives back, giving you confidence & making it easier to live a more conscious lifestyle

We’re different from other companies because we actively spend a lot of time ensuring that we source & partner with suppliers who manufacture solely in the U.K. We test everything we sell before stocking it, so that we can ensure that our customers only receive honest products that are value for money.

We support local UK small businesses and artisans as well as bigger brands which means we maintain a low carbon footprint by not importing goods from abroad compared to other retailers. We are a certified member of Make it British

You can have complete assurance that we thoroughly understand the life cycle of each product we sell & we can confirm that even the majority of the components are also locally sourced, something others cannot guarantee.

Most importantly, our values go deeper than selling products to consumers, we are committed, passionate & genuinely care about what we do, who we work with & the impact we’re having on the environment around us.

That’s why we are dedicated to give back through our nominated charity partner & why we only select products & partners who also follow our ethos

We are the only UK business to be solely supporting UK manufacturers as well as the environment through our products, brands, packaging & causes. We do not use single use plastic.

Our Ethos is clear:

Created by potrace 1.15, written by Peter Selinger 2001-2017

To maintain a low carbon footprint by working with ethical suppliers who manufacture only in the U.K.

Created by potrace 1.15, written by Peter Selinger 2001-2017

To give back where possible by supporting important causes or charities

Created by potrace 1.15, written by Peter Selinger 2001-2017

To champion small business and support local handmade craft

Created by potrace 1.15, written by Peter Selinger 2001-2017

To put nature and the world we live in at front of mind​

Created by potrace 1.15, written by Peter Selinger 2001-2017

To move together, towards a more conscious way of living for our future

Our Promise

We understand that everyone’s journey and tastes are different but we aim to offer good quality products that are are easy to use & that support a more conscious way of living.

We are a fully inclusive brand.

Appletree and Avalon will be authentic and fully transparent with our valued customers at all times so that you can build trust with us as a retailer & receive the best customer service found nowhere else


We’re fully aware of the global impacts and issues we all face across the planet and wholeheartedly support all efforts to improve, protect or nurture our diverse ecosystems, but after much consideration for now, we have decided to dedicate our time and contribute towards World Land Trust.

Please click the icon below to read more about the wonderful work the trust do

As well as continuing our own efforts to support Wildlife within Britain, we felt we also needed to urgently respond to the devastation across the globe & help to protect our Planet’s biodiversity’s.

This year, we’ve donated a large fixed annual amount upfront to World Land Trust. This has enabled us to support the purchase & protection of critically threatened habitat as well as contributing to the plantation of significantly more trees across the world. We actively put the Planet before profit, which is one of the reasons each £ spent with us, really does count.

The current Patrons are Sir David Attenborough, Chris Packham, Steve Backshall & David Gower.

“Nature urgently needs our help to recover. And it can be done.” – Sir David Attenborough

You help even further by making a purchase with Appletree & Avalon

Through our wonderful brands, we are also proud to be helping to support a wide variety of other causes and charities across the globe. Every single purchase from Appletree and Avalon makes a difference & your purchases are putting the planet & it’s wildlife first. Thank you.

We’ve picked some of our current favourites for you to have a bit of a read about below:


Everything starts somewhere. Small changes do mean something.

There are 7.8 billion people on this planet that we all share and we can’t do this alone. So, that’s where you lovely people come in!

We need your support to help change people’s perceptions of the climate emergency for the sake of our planet & our future. 

That’s why when you do something great, we want to hear about it. We’re #doingitfornature aren’t you?

We received such fantastic engagement from our original ‘Buy Better for Nature‘ campaign last year, that we thought we’d make the campaign even bigger by setting up another hashtag for you!

Follow us on Facebook, Instagram and Twitter & tag us in your ideas, purchases & how you are living more consciously!

Use #doingitfornature #buybetterfortheplanet in your pictures and reviews & don’t forget to join our community #theapplepips 


We are a small online only independent. There are no large teams behind all of this and no CEO sat in a mansion. 

Appletree and Avalon has been born from hard work, dedication & a genuine love for nature & our planet.

Thank you all for your continued support. None of this is possible without you & we really appreciate every single purchase. You not only help us, but help us to continue to support our UK partners, suppliers and global charities too! 

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