About Us

Appletree and Avalon is the first exclusively UK made & eco-friendly independent Home & Gift store. We provide our customers with simple everyday alternatives from single use plastic to easy sustainable swaps that are high in quality and are better in helping to support our natural world. 

Appletree and Avalon was created to offer customers the choice to shop consciously in an ever-increasing commodity and throwaway society. We want to encourage everyone to look at alternative product choices & show even consumers not bought into climate change, that by shopping with us, you can make a difference without even realising!

We understand that making a change can sometimes feel overwhelming and that you might not know where to start or that information can be confusing. 

Appletree and Avalon want to show customers, that it may not be as scary as they might think and that there are some really great products readily available on your doorstep!

We’re different because we spend a lot of time ensuring that we source suppliers & partner with brands who manufacture solely in the U.K.

This means that we can maintain a low carbon footprint by not importing goods from abroad and can support local small businesses or artisans as well as bigger brands.

We are the only UK business to be uniquely supporting UK manufacturers as well as the environment through our products, brands, packaging and causes. We do not use single use plastic.

Our Ethos is clear:

Created by potrace 1.15, written by Peter Selinger 2001-2017

To maintain a low carbon footprint by working with brands who manufacture only in the U.K.

Created by potrace 1.15, written by Peter Selinger 2001-2017

To give back where possible by supporting important causes or charities

Created by potrace 1.15, written by Peter Selinger 2001-2017

To champion small business and support local handmade craft

Created by potrace 1.15, written by Peter Selinger 2001-2017

To put nature and the world we live in at front of mind​

Created by potrace 1.15, written by Peter Selinger 2001-2017

To move together, towards a zero-waste way of life for our future

Our Promise

We understand that everyone’s journey and tastes are different but we aim to offer good quality products that are environmentally friendly and are easy to use.

Appletree and Avalon want to be authentic and fully transparent with our valued customers at all times so that you can build trust with us as a retailer

We want to be able to give you the confidence, that when you spend your money with us, that your conscious contribution and choice has not only made an impact on a small U.K. business but that it is truly supporting the natural environment and reducing the global carbon footprint


We’re fully aware of the global impacts and issues we all face across the planet and wholeheartedly support all efforts to improve protect or nurture our diverse ecosystems, but after much consideration we have decided to give our time to a British Charity where we feel we can truly make a difference on our home ground.

As part of the nationwide movement of Wildlife Trusts with more than 800,000 members and 35,000 volunteers across the UK, Appletree & Avalon have chosen the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire as their charity partner.

As we are based in Northamptonshire, we wanted to directly support our local Wildlife Trust where there is a clear synergy in our ethos and vision to help protect & restore our wonderful wildlife & wild places. This also means that we can be more effective & hands on to make a real difference protecting vital habitats for wildlife and inspiring people to help nature’s recovery for all generations now & in the future. 

The Wildlife Trust BCN manage over 100 nature reserves across the counties of Bedfordshire, Northamptonshire and Cambridgeshire, as well as inspiring and engaging people through their activity centres, talks, events and lots, lots more as part of the nationwide movement of Wildlife Trusts where will also get involved. 

You help further by making a purchase with Appletree & Avalon

Through our wonderful brands, we are proud to be helping to support a wide variety of causes and charities and hope to continue to build on this in the future. 

We’ve picked some of our favourites for you to have a bit of a read about below:


As an independent ourselves supporting UK Manufacturers, small local businesses and artisans, we are also helping to raise awareness of ‘Just a Card’. A campaign to encourage consumers to buy from artists, designers, independent shops (online & the high street) & galleries to emphasis just how invaluable every single purchase is to these small businesses. 

We want to take our time to thank YOU for all of your support. We really appreciate every purchase & know our partners, causes, charities and brands do too! You know what they say; lets spread some happy dancing ! 

Sign up for our latest news, discounts and further inspiration