About Us

Appletree and Avalon ® is the first exclusively 100% UK made & eco-friendly small independent online only Home & Gift store. We provide our customers with simple everyday sustainable options that are affordable, good quality and are better in helping to support our natural world

Appletree and Avalon was created to offer customers the choice to shop consciously in an ever-increasing commodity and throwaway society. 

We understand that for some, making a change can sometimes feel overwhelming and that you might not know where to start or that information can be confusing. Appletree and Avalon want to show & encourage everyone, that it may not be as scary as they might think to swap into more sustainable options once your current products have been used up! For a more conscious lifestyle, we encourage that we all #buybetterfortheplanet 

We’re different from other companies because we actively spend a lot of time ensuring that we source & partner with suppliers who manufacture solely in the U.K. We test everything we sell before stocking so that we can guarantee our customers honest products that are value for money.

We also maintain a low carbon footprint by not importing goods from abroad which enables us to support local small businesses and artisans as well as bigger brands. You can have complete assurance that we thoroughly understand the life cycle of each product we sell & can therefore guarantee that even the majority of the components are also locally sourced

Our values go deeper than selling products to consumers, we are committed, passionate and genuinely care about what we do, who we work with & the impact we’re having on the environment around us. That’s why we also give back through our nominated charity partner & why we only select products & partners who also follow our ethos

We are the only UK business to be uniquely supporting UK manufacturers as well as the environment through our products, brands, packaging and causes. We do not use single use plastic

Our Ethos is clear:

Created by potrace 1.15, written by Peter Selinger 2001-2017

To maintain a low carbon footprint by working with suppliers who manufacture only in the U.K.

Created by potrace 1.15, written by Peter Selinger 2001-2017

To give back where possible by supporting important causes or charities

Created by potrace 1.15, written by Peter Selinger 2001-2017

To champion small business and support local handmade craft

Created by potrace 1.15, written by Peter Selinger 2001-2017

To put nature and the world we live in at front of mind​

Created by potrace 1.15, written by Peter Selinger 2001-2017

To move together, towards a zero-waste way of life for our future

Our Promise

We understand that everyone’s journey and tastes are different but we aim to offer good quality products that are are easy to use & that support a more conscious way of living.

Appletree and Avalon want to be authentic and fully transparent with our valued customers at all times so that you can build trust with us as a retailer

We want to be able to give you the confidence, that when you spend your money with us, that your conscious contribution and choice has not only made an impact on a small local U.K. business but that it is truly supporting the natural environment and reducing the global carbon footprint


We’re fully aware of the global impacts and issues we all face across the planet and wholeheartedly support all efforts to improve, protect or nurture our diverse ecosystems, but after much consideration for now, we have decided to dedicate our time and contribute towards World Land Trust.

As well as continuing our efforts to support Wildlife within Britain, we felt we also needed to urgently respond to the devastation across the globe.

We have therefore personally donated a fixed annual amount to support the purchase & protection of critically threatened habitat as well as contributing to the plantation of more trees.

The current Patrons are Sir David Attenborough, Chris Packham, Steve Backshall & David Gower.

Please click the icon below to read more about the wonderful work the trust do

“Nature urgently needs our help to recover. And it can be done.” – Sir David Attenborough

You help even further by making a purchase with Appletree & Avalon

Through our wonderful brands, we are also proud to be helping to support a wide variety of other causes and charities across the globe. Every single purchase from Appletree and Avalon makes a difference & your purchases are putting the planet & it’s wildlife first. Thank you.

We’ve picked some of our current favourites for you to have a bit of a read about below:


Everything starts somewhere. Small changes do mean something. 

We can’t do this alone though & that’s where you all come in!

We need help to change people’s perceptions of the climate emergency & help to guide others to try living more consciously for the sake of our planet & our future when they are searching for plastic or throwaway alternatives. If we all buy better, we will be helping our natural world. 

That’s why when you do something great, we want to hear about it & why we have set up the ‘Buy Better for the Planet’ campaign!

We received such fantastic engagement from our original ‘Buy Better for Nature‘ campaign last year, that we thought we’d make the campaign even bigger by setting up another hashtag for you!

Follow our journey on Facebook, Instagram and Twitter & tag us in your ideas, purchases & how you are living more consciously

Use #buybetterfortheplanet in your pictures and reviews & join our community #theapplepips to help share knowledge & ideas, helping to show others how easy it is to buy better, reduce waste & live alongside nature & our natural world


We ourselves, are a small online only independent supporting UK Manufacturers, small local businesses and artisans. We are a part of the campaign to help raise awareness & to encourage consumers to buy from artists, designers & independent shops (online & the high street)  to emphasis just how invaluable every single purchase is to these small businesses.

We want to take our time to thank YOU for all of your support. We couldn’t do this without you & we really appreciate every purchase. We know our partners, causes, charities & brands do too! You know what they say; When you support a small business, you’re supporting someone’s dream.

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