About Us

Appletree and Avalon ® champions British manufacture & is the first to exclusively sell 100% UK made Ethical Essentials, Homeware & Gifts.

As a small online only independent currently run by only it’s female founder, you will receive dedicated 1:1 service found nowhere else.

When you shop with Appletree and Avalon ® you can guarantee that every purchase is ethically sourced, sustainably made & gives back to wildlife conservation, giving you complete confidence that the money you are spending with Appletree and Avalon ® means that your products will last & that your money will be invested on things that matter, our Planet.

We’re different from other companies because we don’t just support UK brands, we actively spend a lot of time ensuring that we source & partner with suppliers who solely manufacture in the U.K, use as many British ingredients or components as possible & who follow our ethos.

We test & validate everything we sell before stocking it, so that we can ensure that our customers only receive quality, honest products that are truly value for money & we maintain zero waste by reusing all packaging that comes into us. We do not use single use plastic & actively avoid products that aren’t palm oil free (even RSPO).

We are a certified member of Make it British giving us a credible link with other likeminded businesses who pride themselves on giving back to the economy & maintaining a low carbon footprint, just as we do

On top of this, every purchase with Appletree and Avalon ® allows us to contribute to wildlife & habitat conservation with The World Land Trust

Read more about this below 

Our Ethos is clear:

Created by potrace 1.15, written by Peter Selinger 2001-2017

To maintain a low carbon footprint by only working with ethical suppliers who manufacture in the U.K.

Created by potrace 1.15, written by Peter Selinger 2001-2017

To give back where possible by supporting important causes or charities

Created by potrace 1.15, written by Peter Selinger 2001-2017

To champion small business and support local handmade craft

Created by potrace 1.15, written by Peter Selinger 2001-2017

To put nature and the world we live in at front of mind​

Created by potrace 1.15, written by Peter Selinger 2001-2017

To move together, towards a more conscious way of living for our future

Our Promise

Appletree and Avalon is a fully inclusive brand & will be authentic and fully transparent with our valued customers at all times so that you can build trust with us as a reputable retailer 

We understand that everyone’s journey and tastes are different but we aim to offer good quality products that are affordable,  easy to use & that support a more conscious way of living.


We all know & are deeply saddened by the global impacts and issues we all face across the planet and wholeheartedly support all efforts to improve, protect or nurture our diverse ecosystems

After much consideration, we have decided to dedicate our time and contribute towards The World Land Trust.

As well as continuing our own efforts to support Wildlife within Britain, we felt we also needed to urgently respond to the devastation across the globe & help to protect our Planet’s biodiversity’s in a broader way.

Every year, we’ve donated a fixed annual amount from your purchases at Appletree and Avalon ® to The World Land Trust.

So far, this has enabled us to support the purchase & protection of critically threatened habitat as well as contributing to the plantation of significantly more trees across the world, because of you.

We actively put the Planet before profit, which is one of the reasons each £ spent with us, really does count.

The current Patrons are Sir David Attenborough, Chris Packham, Steve Backshall & David Gower.

“Nature urgently needs our help to recover. And it can be done.” – Sir David Attenborough

Please click the icon below to read more about the wonderful work the trust do

You help even further by making a purchase with Appletree & Avalon

Through our wonderful brands, we are also proud to be helping to support a wide variety of other causes and charities across the globe. Every single purchase from Appletree and Avalon makes a difference & your purchases are putting the planet & it’s wildlife first. Thank you.

We’ve picked some of our current favourites for you to have a bit of a read about below (just click on the icon):


Appletree and Avalon ® has been born from hard work, dedication & a genuine love for nature & our planet. We are a teeny tiny online only independent. There are no large teams behind all of this, no giant marketing pot & no CEO sat in a mansion. It’s just a girl, trying to do her best to help support a better future.

But, with c7.8 billion people on this planet, that’s where you lovely people come in! 

Little things make a huge difference, so if you’ve made a purchase, tell everyone about it!

Please take the time to follow us, like our posts, review the products & most importantly, tag us in your orders on the socials! 

Find us on Facebook, Instagram and Twitter 

Use #appletreeandavalon & tag us in your pictures @appletreeandavalon  

Appletree and Avalon Logo

Sign up for our latest news, discounts and further inspiration for 10% off your first order*