About Us

Appletree and Avalon ® champions British manufacture & was the first to exclusively sell 100% UK made Eco Essentials, Homeware & Gifts.

As a small online only business, currently run independently by only it’s female founder, you will receive dedicated 1:1 service found nowhere else. Responses are fast & authentic & we act as an Independent. 

When you shop with Appletree and Avalon ® you can guarantee that every purchase is ethically sourced, sustainably made & gives back to wildlife conservation, giving you complete confidence that the money you are spending with Appletree and Avalon ® means that your products will last & that your money will be invested on things that matter; our Planet.

We’re different from other companies because we don’t just support UK brands, we actively spend a lot of time ensuring that we source & partner with suppliers who solely manufacture in the U.K, who follow our ethos & who use as many British ingredients or components as possible.

We test & validate everything we sell before stocking it, so that we can ensure that our customers only receive quality, honest products that are truly value for money & we maintain zero waste by reusing all packaging that comes into us.

There is no greenwashing applied to anything we do. We are upfront about our approach, do not use single use plastic & actively avoid products that aren’t palm oil free (even RSPO), meaning you’re getting a true Eco-friendly experience with us.

We are a certified member of Make it British giving us a credible link with other likeminded businesses who pride themselves on giving back to the economy & maintaining a low carbon footprint, just as we do

On top of this, every purchase with Appletree and Avalon ® allows us to contribute to Tree Planting & Wildlife & Habitat conservation with our Charity Partner; The World Land Trust

Our Ethos is clear:

Created by potrace 1.15, written by Peter Selinger 2001-2017

To maintain a low carbon footprint by only working with ethical suppliers who manufacture in the U.K.

Created by potrace 1.15, written by Peter Selinger 2001-2017

To give back where possible by supporting important causes or charities

Created by potrace 1.15, written by Peter Selinger 2001-2017

To champion small business and support local handmade craft

Created by potrace 1.15, written by Peter Selinger 2001-2017

To put nature and the world we live in at front of mind​

Created by potrace 1.15, written by Peter Selinger 2001-2017

To move together, towards a more conscious way of living for our future

Our Promise

Appletree and Avalon is a fully inclusive brand & will be authentic and fully transparent with our valued customers at all times so that you can build trust with us as a reputable retailer 

We understand that everyone’s journey and tastes are different but we aim to offer good quality products that are affordable,  easy to use & that support a more conscious way of living.

We understand that we cannot buy our way out of a Global crisis, which is why we’re one of the only businesses asking you to buy less, by offering products made to last & why we choose to give our profit back to charities that are fighting for our survival.


After much consideration, we have decided to dedicate our time and contributions to The World Land Trust. The current Patrons are Sir David Attenborough, Chris Packham, Steve Backshall & David Gower. As well as continuing our own efforts to support Wildlife within Britain, we felt we also needed to urgently respond to the devastation across the globe & help to protect our Planet’s biodiversity’s in a broader way.

Every year, we’ve donated a fixed annual amount from your purchases at Appletree and Avalon ® to The World Land Trust. So far, this has enabled us to support the purchase & protection of critically threatened habitat as well as contributing to the plantation of significantly more native trees across the world, because of you.

The difference with Appletree and Avalon ® is that working with The World Land Trust, not only are the trees native, but we’re paying towards the gathering & collection of the seeds, the growing in local nurseries, & for the planting & protection of the individual trees of up to 4 years to ensure it’s survival.

We actively put the Planet before profit, which is one of the reasons each £ spent with us, really does count. It’s not about us Marketing to win your loyalty, we want you to care as much as we do,

“Nature urgently needs our help to recover. And it can be done.” – Sir David Attenborough

Please click the icon below to read more about the wonderful work the trust do

Others charities we support @ Appletree & Avalon


Appletree and Avalon ® has been born from one individuals hard work, dedication & genuine love for nature & our planet. There are no large teams behind this small business, no giant marketing pot & no CEO sat in a mansion. It’s just a girl, trying to do her best to help support a better future by highlighting alternatives to consumerism, alongside her activism & appreciation of the small things.

Little things make a huge difference, so if you’ve made a purchase, tell everyone about it! Please take the time to follow us, like our posts, review the products & most importantly, tag us in your orders on the socials! 

Find us on Facebook, Instagram and Twitter & Tiktok

Use #appletreeandavalon & tag us in your pictures @appletreeandavalon  

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