Bitesize Blog

Can you tell us a little bit about yourself?

Hello! My name is David and I’m very lucky to have had my whole (short) career so far in the sustainable and conservation sectors, currently at a London University. I’m probably the definition of an imperfect environmentalist, and decided to transform my own micro-Instagram World into documenting my own ever learning sustainable journey a few years ago. With long-walks, the odd painting and commission and a love of wildlife that pretty much sums me up!

Where can people follow your blog?

You can find my micro-space on Instagram, Tiktok or Twitter – all @david_ecolife



What made you start your blog?

It started with Instagram in 2020, during the first covid lockdown. I always used social media, but on a personal level mostly just selfies or my paintings (and to some extent it still is!). Working in sustainability, I always tried sharing what I learnt with my friends, but during lockdown I started following more eco accounts that showed me more amazing ways to switch myself. To make sure I wasn’t Greenwashing myself, I tried to research all possibilities to give me confidence that it was making a difference and whilst doing so I decided to share what I was doing ….and hey presto my personal account transformed into @david_ecolife, followed by my Twitter and Tiktok!

What are your thoughts on Climate Change?

We can’t escape that across the globe the impacts of climate change are ever being felt.  Unfortunately it is also the case that we, the global North are most responsible, with the global South being hardest hit by extreme weather events both hot and cold and feeling the full force of global warming.  But no one is ‘safe’, you only need to look at the UK hitting 40 degrees for the first time this summer to see that.  We need change, from everywhere; nations and large organisation but also as individuals as we all have an important part to play.

Have you changed much about your lifestyle?

I’ve reduced my consumption in a number of areas, but I am very imperfect; I still eat meat, but now with a higher plant-based diet. I’ve switched a variety of single use kitchen and bathroom products, though the occasional one does still find its way in from time to time. I try to read product labels and see if there is an alternative option where I can, but cost and ease does sometimes limit that change. Making those small changes really does add up and I should add that my wife has been very supporting in all of this; it’s very much a journey together!

What sort of reactions do you get from people who come across this?

I thought that my imperfections would cause some negativity, but I couldn’t have been more wrong. No one is perfect and that’s a really important lesson. Everyone has been fully supportive and everyone slips up, and that is perfectly ok!


What changes have you found the hardest to make and what have you done to overcome them?

Meat consumption has certainly been the hardest. Growing up and at uni, whilst some meals went without, meat was usually a big part of my day. That did reduce, but during covid me and my wife decided to up land meat for lent. We calculated a saving of 274kg carbon emissions in those 40 days alone and in trying a lot of new recipes we discovered a few things that has stayed ever since. I still eat meat, but it is reduced.

What is your biggest fear about the future?

I do believe that we, as humans can solve the worst of our problems, but my biggest fear is not knowing when that’ll be and what damage will be done before we reach that. Things are in a very delicate point and the decisions we all make, and can make could make the difference.

Who is your biggest inspiration?

David Attenborough is probably the highest.  The fact that he has been telling the Planet’s natural story for decades, for new and old generations is inspiring in itself yet alone the awareness and educations he’s brought with it.  But even the other eco-folk on Instagram have been inspiring and have certainly helped me new ways to be sustainable.

What is the one thing you would like people to take away from this?

That no one is perfect. The best quote I heard was that it’ll take millions of us living an imperfect sustainable lifestyle over a few living it perfectly for real change and is something I live by. We all need to try what we can, but if we can’t change everything that is ok.

Do you have any advice for Appletree and Avalon?

Firstly keep up the great work! It’s been great to see more refill and eco-stores opening, it does show that our traditions and behaviours are starting to change for the better. I’d say to always research products and manufactures resourcing material information to ensure alternative options are always ‘better’, or at least confidence can be given.

Bitesize Blog

I believe we have the power to fix our problems too David, what do you all think ?

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