Clean Beauty is the new Natural Beauty

Baby I was born this way

I’ve always stood by natural beauty. That’s not to say others cant enjoy the art of makeup, but I didn’t really ever learn to apply it & therefore tend to only wear a bit at times to accentuate my eyes when I go out. The rest of the time, I like to let nature run its course. Good or bad, it’s always been an easy decision for me & it hasn’t held me back at all.

I have had to develop a good skincare routine though. Please don’t assume that my skin is perfect. It most definitely isn’t, particularly around those hormonal splurges!

When I started to look at skincare ranges for Appletree and Avalon, I was very conscious that I wanted to keep the products 100% natural, easy to use & suitable for all skin types as much as possible. That way, I knew even someone like me would find them simple to use!

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cleansing oil

As pure as Nature intended

To me, Clean Beauty is defined by products that are mindfully created & produced without any proven or suspected toxic ingredients. Clean Beauty products include ingredients ethically sourced and are made with the health of our bodies and the environment in mind.

This means that the products won’t be pumped full of water, they wont include things like toxins or parabens & everything will be as pure as nature intended!

This is why as well as sourcing naturally curated products that are pure & good for your skin, I wanted to ensure that we only range products that are cruelty free. Anything we do stock, I have also genuinely tried before suggesting it could be suitable for our customers, because only then can I truly support the quality & offer you the advise you may be after.

The only thing I regret in life is probably that I should have started a routine years ago! I’m not even joking, most girls understand this stuff from the womb, but I have had to learn, the hard way! The first thing for me was finding a good cleanser. Whether you use morning and/ or night, it’s a really effective way of getting rid of all the pollutants from your pores on top of make up remover. Who knew so much grime is in the air?

Cleanse, Tone, Moisturise

I tend to now also add in toner to my routine to help with excess oil & spots. Even though, I am no longer a teenager, my hormones are not letting me get a break! This not only helps with breakouts but it soothes sensitive skin & repairs ageing skin as it contains mild astringent properties that can help shrink your pores while removing residual dirt & oil from your face. Just spritz over cleansed face in the morning & away you go! To be honest, you can use any time of day for an additional hydrating burst!


Moisturiser is your best Friend!

Finally, grab yourself a good moisturiser. One that you can literally put anywhere! This cream here, is a luscious universal moisturiser & a total game changer. It not only helps you to feel simultaneously fresh & cool, it’s actually protective & is even great for treating skin irritation, eczema & acne.

Its soothing and cooling properties make it an excellent treatment for burns, wounds & inflammation

Finish with a Glow

It is a common misconception that putting oil on your skin makes your skin oily &this couldn’t be further from the truth. Your skin needs oil. By cleansing with an oil cleanser & following with facial oil this helps to balance out the skin’s natural oil levels. The principle being that oil dissolves oil, so the cleansing oil actually breaks down the dirt & grime in your face without stripping it of its natural lipids.

If you are used to having a squeaky clean feeling from alternative cleansers it’s probably because you’re actually stripping your skin of its natural oil, making it work extra hard to try and produce more. These are having completely the opposite desired effect!

What are your favourite brands? Do you do anything differently? What has worked for you?

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