How we help the rest of the world

This year, we partnered with World Land Trust (WLT) as our chosen charity partner

World Land Trust (WLT) is an international conservation charity that protects the world’s most biologically significant and threatened habitats acre by acre.

Through a network of partner organisations around the world, WLT funds the creation of reserves and provides permanent protection for habitats and wildlife. Partnerships are developed with established and highly respected local organisations who engage support and commitment among the local community.



Restoration Project

Their mission is to protect and sustainably manage natural ecosystems of the world. To conserve their biodiversity, with emphasis on threatened habitats and endangered species

They also develop partnerships with local individuals, communities and organisations to engage support and commitment among the people who live in project areas

The current Patrons are Sir David Attenborough, Chris Packham, Steve Backshall & David Gower.


We were particularly excited to work with World Land Trust because they help to save endangered plants and animals by protecting habitat through its worldwide conservation projects. Some of these species are new to science and are unique to the habitats saved by WLT funded land purchase.

These habitats are home to an enormous array of species, with hundreds of species of mammals, birds, reptiles, amphibians and invertebrates (and in places, fish).



Premier League Football Pitch

They also have a huge restoration programme globally, & when they plant trees, they ensure that the seeds are native.

In 2019, global deforestation reached 64 million acres a year.

To put that into perspective, a standard sized football pitch is roughly around 2 acres, so you can see how much land is being cultivated, & how many trees and wildlife is being affected in this loss.


It was important to partner with a charity, where we could see where our money was being spent, and the impact on the planet it was having. We’re an honest business, thinking about the planet before profit & want to give back always, where we can. It’s in our ethos, it’s in our values. Our Founder is extremely passionate about this. We hope that you can also see the value in this & that you can appreciate that every £ spent with us truly means something more.

What do you think about this charity & the work that they are doing? What are you thoughts on how Appletree and Avalon are involved?

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