Why supporting small is more than just a purchase

How to make a real difference. Shop small
just a card

How often do you stop and think before you buy? Really think…


Do you know who made the product, where it came from, how ethical it is? Do you care?


Of course, convenience comes high up on everyone’s agenda but hasn’t this year taught us to slow down & reflect on the things that really matter? Are you really that easily manipulated into 3 for 2’s or Amazon Prime Day?


This year has been hard for us all, but what we can do is use this time to think about our future. Think about how much we do care about the importance of our purchases. Where we put our money is not only important to our planet, but it’s important to our economy. Some big corporations avoid tax and send billions of waste to landfill. Do you really want to contribute to that?

We all need to shop less, but when we do shop, shouldn’t we try to support the little guys & girls who spend the time creating, fixing, working hard to create their businesses?

Don’t you want to own something that you truly treasure? Every time you look at it or use it, think, WOW!


Being a small independent, I can tell you that it’s more than just a business. Its your passion. It’s your heart. Everything you do is with love & joy. Do you feel that from a commodity product? Do you get that from a large corporate machine?

Appletree and Avalon

The UK is home to a record 5.7 million small businesses. Each vital to our country, meaning you are vital to their survival


They are responsible for 48% of private sector employment and contribute £1.4 trillion in turnover


So next time you’re buying something, would you consider a small business?


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