Why there’s No Greenwashing in what we do

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why theres no greenwashing in what we do cleaning
why theres no greenwashing in what we do soaps

It is fundamental to our work, that in order to be successful at what we do, that we put nature & the customer first in all choices that we make.

This starts with being open & honest & by helping to show that making simple lifestyle changes can minimise the impact on the environment, without disrupting our busy lives or breaking the bank in a challenging economy. We live by example and want our customers to feel involved with what we do. We encourage your input!

Here, at Appletree and Avalon, we test all of our products in house before showing them to you & we don’t sell any unnecessary products we feel are gimmicks. We guarantee no greenwashing on the products that we choose to stock.

What’s clear, is that there are a lot of companies claiming that they are Eco-friendly & our fear is that the real message is being diluted by confusing customers and ‘cashing in’ on panic buying or what is seen by many as purely a marketing ‘trend’.

Being environmentally friendly, is a lifestyle choice. One you can continue to improve on day by day. The best choice you’ll make to create a better world and sustainable future.

We want to make this easy for everyone & that is why we want to make sure that customers are able to choose from a wide variety of products but that we cater for everyone along the journey to a zero-waste life appropriately and with a limited impact on our planet (if any)

We are different from everyone else because we focus on the true impacts of consumerism and that is why we can maintain a robust & unique ethos here at Appletree and Avalon

What Does Zero Waste Mean?

Here’s what Google says so that you don’t just take our word for it!

“Zero Waste is a set of principles focused on waste prevention that encourages the redesign of resource life cycles so that all products are reused. The goal is for no trash to be sent to landfills, incinerators, or the ocean.”

Simple right?

Unfortunately, our current infrastructure limits certain choices we’d like to make, but this doesn’t mean that we shouldn’t try to adapt our lifestyle choices and push back against these challenges.

A zero-waste way of life is the ultimate aim for us & we recognise that for some it’s easier than others but we believe that everyone can achieve at least one change in their lives no matter whether you believe in climate change or not. It really is that simple.

The zero-waste principles have been outlined to make consumers think about their consumption and how we can all shop better to preserve our world for longer. Clearly if something can ROT after use, it is the best thing for the environment, however, if all you can do is reuse or recycle, we still see that as a big leap forward in helping our natural world recover from the commodity, throw-away society we have created around us over the last 30 or so years.

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Clearly, we will all need to continue to buy food and products to exist, but what have you found most beneficial & what changes have you made already to your routine or the way you approach what you buy?

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